My business has tripled in the past year, and as I’ve evolved in my photography style, as so an upgrade in branding was in order! My clients have invested in me, and I wanted to invest in them.
2012 has been a BIG year of change so far, and even more of it is to come. And by golly, I’m prepared. I’ll be writing a post about it in a few months! You just wait.
We finished the branding process in February, so I wanted to get this post going! I wanted a look that was ME. Something that reflected what my photography style of vibrant, FUN, colorful art is.
I’ve learned a lot in the past few years of owning a small business. Having a solid, unique brand is SO important with any business. It really should be placed at the top of your photography business budget, next to glass. It feels so good to be settled with a long-term brand that truly represents who I am, and what my business specializes in: family, children, and expecting mothers.
With my branding, comes meaning:
What matters most to me.
What I am most thankful for.
What I am.
I wanted my logo and branding to reflect that. The pink represents my sweet little girl, the two blues (well, teal) represent the two boy loves of my life (husband and son), and the brown is for our family name. Camera with heart? My love of photography.Here’s a sneak peek of various products I’ll be offering with packaging. Cards, business cards, mini accordion photo books and custom printed DVDs all are from WHCC. Also where I order all my prints and canvases, etc for clients.
I couldn’t resist those heart shaped candies!
I even discovered a teal chevron ribbon to coordinate from Pinked Fabrics. I have to give a special plug for the sweet Amber of Charlie Coco’s – who was a helper with guiding in me to the right ribbon resources!
The cardboard boxes I got from Office Depot are just for out of area clients that I ship to.